Articles
Feb 21, 2023
Choosing the right loyalty program for your store
The backbone of the retail industry is the customer. A business is sure to thrive when it has a ready list of loyal patrons, and a prospect to acquire new ones. This is why businesses have to come up with different strategies and techniques to keep the customers coming back
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Feb 14, 2023
4 simple accounting mistakes that SMEs should watch out for
Accounting is a language that scares most people. There just seems to be no way of perfecting the trade. Even the most experienced accountants make small mistakes every so often, and we all know that small mistakes in accounting can lead to grave consequences.
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Feb 7, 2023
How seller optimism affects customer satisfaction
A wise business principle is to always find a way to reach customer satisfaction. The retail industry is not just about selling a product; it’s about making the customers feel that their purchase makes an impact on their lives. Nurturing the customer is a crucial step in…
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Jan 31, 2023
The innovation game: Are you playing the upper hand in business?
William Pollard once said, “Without change, there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”
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Jan 24, 2023
9 mindsets that cultivate strong customer relationships
Contrary to common view, business isn’t all about money. What’s important in business is building a name, an identity that embodies a legacy — and that’s not possible without the participation of customers. If you represent a brand, then you know how important it is to acquire… 
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Jan 17, 2023
How to reduce toxicity in the workplace
Excellence has a price, but when the well-being of a person is compromised for the sake of perfection, it’s just not worth it. Ambitious companies sometimes pressure their employees to go beyond their limit give what they don’t have. In a toxic workplace, caustic remarks …
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Jan 10, 2023
5 Ways to jumpstart your business this New Year
A big challenge is imposed by the new year: step up your game or go down and lose your shot. Your customers are looking for something fresh and innovative to start this year with, and unless you give them exactly what they want, you’re a goner.
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Jan 3, 2023
How to clean up your store after a busy holiday
The holiday season was a lot of fun for everyone. Now that it’s almost over, we still have a little bit of a hangover. For some of us, getting over the merriment may not be ideal but absolutely necessary. The time of celebration is bound to end at some point, and when the lights
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Dec 27, 2022
5 ways to prepare your business for the new year
The new year is dawning and with it comes a whole new opportunity for you to start your business afresh. Are you ready to face new challenges and brave a new era? If not, here are a few of the things you can do to start prepping up for the coming year.
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Dec 20, 2022
Five low-cost tips to protect your store from shoplifters
Believe it or not, there are business owners that think shoplifting is not a huge problem for their small stores. Some even think that shoplifters only target large stores.You might be one of these business owners. You might assume that shoplifters only amount to a very small …
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Dec 13, 2022
Why e-commerce is the key to customer engagement
The global market has provided consumers worldwide with a range of different touchpoints through which they could review brands. Retail is no longer about merchants reaching out to their patrons; it’s now an interactive …
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Dec 6, 2022
How to make millennials work for you
Millennials are the new gems in the workplace. Whatever industry they go to, they are sought for by many employers for their natural understanding of the digital age. Nonetheless, employers are challenged to attract and keep them because they seemto be elusive …
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Nov 29, 2022
Why you need to have a business website
Almost 80% of the developed world has an online presence, so companies are deliberately building their empires in the digital platform. If you want to succeed in the market, you have to establish your brand in  both physical and virtual channels. What better way to achieve …
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Nov 22, 2022
4 ways to drive traffic to your store this holiday season
If there ever was a great time to start puffing up your business marketing strategy, it is now. Your customers are getting into the holiday spirit, and they are looking for ways to get the best shopping experience ever. This is where you can hop in …
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Nov 15, 2022
Why companies value millennials
The entire work industry is flooded by a whole new generation of workers. With the dawn of the technological era comes a wave of millennials ready to take over and reshape the traditional workplace. Companies around the world seek …
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Nov 8, 2022
Customer conversion is your shot to business growth
Imagine your sales floor swarming with people. A middle-aged man is picking up an item from the shelf, and an older woman is examining one of your posters. You have every reason to be delighted with this scenario …
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Nov 1, 2022
Compete or Differentiate: What works best for your business?
What makes a customer come to your store? Is it the excellence of your product that drives traffic, or the attractiveness of your pricing scheme? Do you differentiate? Do you compete? It is important to know how to respond to these questions because the answers might just pinpoint …
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Oct 25, 2022
Top retail trends of the future
The chief executive of the Institute of Grocery Distribution, Joanne Denney-Finch, gave a talk entitled, “Forward Thinking: Trends that Shape the Future of Retail”, in the 17th Asia-Pacific Retailers Convention and Exhibition held in Manila, Philippines last October 28-30, 2015.
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Oct 18, 2022
The importance of travel retailing
An interesting study conducted just recently manifested that 96% of those who travel relish shopping while visiting a foreign place, and 83% of them deem shopping as an important part of their trip.
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Oct 11, 2022
3 ways to convince your family and friends to fund your business
The biggest challenge that you as a budding entrepreneur may face is how to finance your business. You may have the best idea for a start-up, but unless you have the money, your idea will just be another brilliant what-if in the bin. You live in an era where almost everyone …
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Dec 27, 2022
The role of branding in the evolution of retail
Any retailer who has ever tried to sell a legacy knows that building a brand presence is not an easy task. Today, more than ever, branding has become more meaningful to retailers and consumers around the world. The changing consumer behavior paved the way to a new retail …
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Dec 20, 2022
4 Ways to attract new customers to your store
You can always change the game if you have the willingness and determination to give it your best shot. Especially now that the game is reset, you can experiment and try new ways to grow your business and drive more traffic to your store. You can’t afford to play it safe anymore.
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Dec 13, 2022
4 Tell-tale signs that say you need to hire more people
You can’t do much if you’re undermanned. Some daring entrepreneurs may have conquered the odds all by themselves but it is not always likely that a businessman can succeed in his quest without adequate assistance. Help is always …
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Dec 6, 2022
5 Ways to keep the cash flowing into your store
Money is what sustains a business. If you don’t have enough of it at the right time to keep your store running, your business will eventually die. You may be anticipating a large profit in the coming months, but unless you have a proper cash management system, that large … 
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Nov 29, 2022
How color affects shopping behavior
We humans are predominantly visual creatures, so it’s no surprise that 93% of the time, we tend to buy a product after being influenced by visual cues. Subconsciously, we care more about how a product looks than …
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Nov 22, 2022
Why engaging your employees should be THE top priority
They say that the number one rule in business is to keep the customers happy. Though the title of this article may disagree, customer engagement really should be every businessman’s …
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Nov 15, 2022
How to engage your employees
When you engage your employees, you’re doing your company a favor. An engaged employee is an asset because he directly communicates his thoughts and feelings to the customers. An employee in high spirits influences a customer to be positive. In the same way, when an employee is …
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Nov 8, 2022
Credibility is what you need to spur the growth of your business
Small entrepreneurs are faced with the challenge of establishing credibility. It’s never easy to build a solid support group composed of loyal customers who believe in your brand. It takes more than a brilliant …
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Nov 1, 2022
9 skills every entrepreneur should learn
The road taken by entrepreneurs is a tough one. There are too many risks with too little guarantees — but maybe that’s what makes it exciting in the first place. Going boldly as an entrepreneur is like going blindly into a dark mesh; you have both feet buried underground.
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Oct 25, 2022
Top 5 traits of a successful entrepreneur
Entrepreneurship is not for the faint of heart. Only the strongest of characters can survive in the harsh jungle that we all typically call business. Those who dream of becoming successful entrepreneurs often wonder if they have what it takes. Well, besides the set …
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Oct 18, 2022
Four ways music can help your business
The power of music is recognized everywhere. In psychology, it is used as an instrument to influence how people think without them even noticing. In business, it is more or less brought into play for the same reasons. We have listed here four of the various ways good music can …
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Oct 11, 2022
Use pricing as a positioning strategy
Pricing can leverage your market positioning if you know how to use it as a branding tool. Those important numbers you associate with your products do more than just give you a lead on profits; they also …
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Oct 4, 2022
What pricing method is best for your business?
What most people don’t know about pricing is that it requires a lot of considerations. Every smart businessman would agree that pricing is more than just assigning a number to an object. Those numbers you see in …
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Sep 27, 2022
Is it important to have a pricing strategy?
Yes. The answer is always yes. However you look at it, pricing is an important part of business. Not only does it directly impact your profitability; it also says a lot about your brand. You can use it as a competitive edge in the …
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Sep 20, 2022
Increase traffic to your e-commerce site
The retail world is aggressively moving into the online platform. Traditional marketing that makes use of print ads and similar materials do not do the trick anymore. Today, your e-commerce site is essentially your …
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Sep 13, 2022
Perks of turning your store into a Wi-Fi hotspot
Public Wi-Fi is not a new concept. It has been around for a long time, and yet, it can hardly be called a commonplace technology. In many parts of the world, public Wi-Fi is still a novelty — a treat offered only by progressive businesses. This reality naturally upsets the …
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Sep 6, 2022
How to respond to negative online reviews
You’ll get your own share of negative reviews as your business grows — it’s inevitable. And these negative reviews can take a toll on your business if you let them spin out of control. What you need to do is handle them delicately so they …
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Aug 30, 2022
How to garner positive online reviews
Online reviews can shape your overall brand image. When people talk about you in a positive way, they draw other potential clients into your business without you asking them. Positive reviews speak on your behalf; they testify to the excellence of your product. That’s why you need …
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Aug 23, 2022
How important are online reviews?
In an age where the Internet is increasingly becoming the champion source of information, online reviews are indispensable. Brands are quickly migrating to the digital platform. It won’t be long until the entire …
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Aug 16, 2022
3 benefits of having a business page on Facebook
Facebook is the most popular social media network, so it’s no surprise that many are using it as a platform for their business. As a world on its own, Facebook can virtually connect everybody around the globe. For this reason and for many others, business owners are reaping …
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