Facebook is an amazing platform that lets businesses promote themselves and connect to their customers. It’s also free to set up, and cost next-to-nothing to manage.

And yet not all businesses have a page on Facebook. Many entrepreneurs are anxious that putting the business online would invite negativity. But this self-defeating fear should be ignored because they stymie your business’s futher progress. Here are three reasons why:

1. Having a Facebook page allows you to control the conversation

Sure, having a presence on Facebook gives everyone an outlet where they can post their complaints against your business, for all the world to see. But you must consider that complainers will always complain, and they will post about you whether you have a page or not. And if they post on their own pages and it goes viral, you’d have a harder time turning the negative press around.

In contrast, having the complaint posted on your own page gives you ample time to resolve it before it escalates. You can respond directly to the post, or message the customer directly so you can find a swift resolution offline.

2. You can build a good reputation through Facebook

Any customer can leave comments on your Facebook page. This means that you can also receive a ton of positive feedback from customers who will be happy about your service.

There’s this story about a furniture shop located in Laguna, a province in the Philippines. This shop gets many walk-in customers daily, even if their location is far from the capital. The patrons know that there are furniture stores that are nearer to where they live, but they still make the trip to the Laguna shop because it has the best reviews among furniture shops on Facebook. The positive feedback on the shop’s social media page has effectively given its sales a boost.

3. You can promote your business for free

Of course, the furniture shop did not solely rely on positive reviews to propel it forward. The shop managers were also wise enough to post photos of its best products on the page. They also post information about deals and discounts from time to time.

A Facebook page for your business gives you an opportunity to stay in the minds of your customers. Your fans, or those who liked your page, are already a captured audience so you can push promotions to them for free. Do this regularly so these customers are always updated.

Want to learn about the other benefits of a Facebook page? Click here for more.