Consumers are getting proactively engaged in social media. They create, consume, and share content everyday through word posts, pictures, and videos. YouTube is among the top sites where consumer engagement is highest. This is why many business sectors use the video approach in delivering their brand message.
In this post, we’ll look into the different aspects of YouTube that make it an effective instrument in business. Below are the answers to some of the most important questions that are asked about YouTube for online marketing.
Can you really use YouTube as a business tool?
According to YouTube CEO Susan Wojcicki, about 400 hours of video are uploaded to YouTube every minute. And every day, 46,000 years of video content are watched by YouTube users globally. These staggering statistics have great implications on building a brand audience. With YouTube, you can establish your brand identity, showcase your products, and reach potential and existing customers.
How do you set up your business’s YouTube channel?
You can use your Google+ account to create a YouTube channel. Basic setup is easy. When you’re done with this, you can customize your channel to give it a more personal feel. Do this by adding a channel art that manifests your brand personality. The channel art can also be a medium for engaging more people to view your profile and subscribe to your videos later on. Apart from this, YouTube allows you to include a brief outline of your brand story, your mission, and everything else that’s relevant to your business. Use all these features to make your YouTube presence stronger.
Your efforts of creating content on YouTube will be futile if you don’t promote your videos and optimize them for search.
What type of video content should you make?
Make your YouTube presence matter by creating a comprehensive content strategy. Above all else, make your content informative, entertaining, and personal. Viewers click the play button because they expect to gain something substantial from watching your video. Don’t let them down by providing content that nobody can use. Be edifying, but don’t do it to the extent that you bore your audience. Entertainment is still a key element here. You are more likely to leave a good impression if you stay away from the drone zone. Lastly, and perhaps most importantly, give your brand a face. People need to know that your brand is something that they can relate to. Leave a personal touch to each video by incorporating your brand story or by giving your audience a peek to your behind-the-scenes.
How can you drive traffic to your YouTube videos?
The process of building a worthwhile YouTube presence doesn’t end in creating meaningful content. Your efforts will be futile if you don’t promote your videos and optimize them for search. For people to discover your videos, keywords are important. Pack the title and description with terms that are relevant to your video content. Keywords will help YouTube deliver your videos to the right people. After this, engage your viewers by asking them to hit the Like button, leave a comment, subscribe, or share your video. Higher engagement can increase your SEO ranking and can heighten the possibility of you building a loyal community.
Leveraging YouTube as a business tool is an indispensable business strategy. Mastering the craft can greatly help in raising awareness about your brand, so don’t pass on the opportunity provided by this social media giant. (PA)