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Public Wi-Fi is not a new concept. It has been around for a long time, and yet, it can hardly be called a commonplace technology. In many parts of the world, public Wi-Fi is still a novelty — a treat offered only by progressive businesses.

This reality naturally upsets the consumers of today who want everything done in a snap. The convenience offered by a home Wi-Fi raises the consumers’ expectations about public Wi-Fi. They need to be connected every second of the day because today’s fast-paced world obliges them. Public Wi-Fi is a consumer need that retailers are expected to address.

Jumping into the bandwagon of Wi-Fi hotspots now is a good idea, especially since consumers are eager to take out their phones, tablets, and laptops wherever they are. Wi-Fi hotspots, put simply, are places where wireless internet connection can be accessed publicly. They are popular in cafes, restaurants, and airports.

Here are four of the concrete ways turning your store into a Wi-Fi hotspot can give your business a boost:

  1. It attracts new audience.

If you put up a sign that says Wi-Fi is available at your store, most often than not people will come in and check you out. Wi-Fi is like a magnet that draws people in. In fact, it is one of the things they consider before going to a particular store. Wi-Fi connectivity is often a must-have in their checklist.

The convenience offered by a home Wi-Fi raises the consumers’ expectations about public Wi-Fi. They need to be connected every second of the day because today’s fast-paced world obliges them. Public Wi-Fi is a consumer need that retailers are expected to address.

  1. It encourages brand loyalty.

Customers are more likely to stay in your shop when you hook them in through Wi-Fi provisions. It’s also an added incentive for them to come back every now and then. By offering something that they both want and need, you’re giving your customers a reason to stick with you. It’s a strategy that strengthens brand loyalty.

  1. It enhances customer experience.

Consumers love the internet because it’s a whole new world where they get to do their own thing. Offer your customers a chance to be online for free and they will take it. They want it because it’s convenient. The internet provides everything all at once, so offering your customers a Wi-Fi connection is like giving them everything. They wouldn’t even have to leave your store anymore to make personal or business errands since everything is at their fingertips. It’s a big plus for you because you get to enhance your customers’ experience.

  1. It provides opportunities for promotions.

There are Wi-Fi hotspots with embedded marketing tools and analytics software. You can use one to get insights about your customers and to send promotions based on captured data. A smart Wi-Fi hotspot can let you build your own customer database, thus enabling you to understand your customers behavior. It’s an effective promotional tool that makes use of social analytics to make your store better.

Wi-Fi hotspots are old enough to be convincing and still new enough to be exciting. With consumer expectations soaring, retailers are finding ways to use the internet to play business head-on. Competition is going to be really tough soon, so boarding the ship early may be an advantage. (PA)

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