Like in every field, best practices are also observed in the kiosk trade. Whether you’re still planning to engage in the business or you’re already active in it, you may do well to read this list we’ve outlined for you.
- Do stand out from your competitors.
For your kiosk idea to sell, it should be unique and distinctive from the line of kiosks that you’re competing with. Kiosks are everywhere — you see them inside malls, in car parks, terminals, airports, and basically in every other place that accommodates people. There’s only one way to stand out from the crowd, and that is to be different in an attractive way. Brainstorm new ideas with your business partners or advisers and ask yourselves, what kiosk idea is so innovative none of your competitors saw it coming? Think outside the box and explore possibilities.
- Do map how your target audience is interacting with kiosks.
In order for you to do well in the business, you need to have a full grasp of it. Analyze and understand how your target audiences are interacting with the existing kiosks around them. Are they receiving the trend well? Do they have suggestions that they wish to be implemented and carried out? How can you give them maximum convenience? Try to get as much information as you can so when it’s your turn to run the stage, you can give them a worthwhile show.
- Do zero in on what your customers need.
The key to successfully launching any business is knowing what your customers need and focusing on that. Your target audience should be the center of everything you do. After all, your products and services are nothing if you can’t reach your audience. Take it from Gerardo Gonzalez, president of Gonzales & Associates, a mobile merchandising and food start-ups consultation company in New Jersey. He said, “What sells might be completely opposite from what you thought.” Narrow down your niche market and zero in on the most important aspect of your business, which is to deliver value to your customers.
Just because a kiosk is smaller and less intimidating than a regular big-box store doesn’t mean that it’s something you can leave to survive on its own….The same old principles of business apply to kiosks: If you’re in it to succeed, you can’t back out. You can’t say no. You can’t sit back, relax, and just watch your kiosk sell itself.
- Do listen to what others have to say.
Before you make any decision that will be crucial to you business, gather your crew first — from your adviser to your last employee — and take their opinion. Is deploying a kiosk the best move for your business right now? How about your business partners or colleagues? What do they think? Are you in the best position to manage a kiosk? Everyone’s input is important because it gives you a longer list of possibilities and a wider perspective on things.
- Do deploy your workforce smartly.
Kiosks are designed so that they require minimal effort from employees. This allows employees to focus their effort on more important tasks, like facing customers directly. When you have a kiosk, you have the advantage of reallocating you workforce and deploying your employees to interact more with your customers. Kiosks don’t replace workers; they just lighten their load so they can be freer to move and do things of higher value and significance.
- Do commit yourself to the work.
This is an essential element in every business venture. If you’re not there for the long haul, you’ll find it difficult to do anything decisive for your business. Commitment is a virtue. Just because a kiosk is smaller and less intimidating than a regular big-box store doesn’t mean that it’s something you can leave to survive on its own. As Taki Skouras, CEO of wireless accessories franchise Cellairis, said, “Most people view carts and kiosks as a temporary solution. My partners and I have worked very hard to change that perspective. We are still growing and thriving from the same business model we started with nearly 14 years ago.”
The same old principles of business apply to kiosks: If you’re in it to succeed, you can’t back out. You can’t say no. You can’t sit back, relax, and just watch your kiosk sell itself. Dedicate time and effort for the business if you want it to prosper.
- Do consider plans for the future.
The kiosk business is not a novel idea. It has thrived over the years, and now, it continues to evolve and take different forms. Some kiosks today are mobile and portable — they can be accessed anytime or carried around everywhere by the consumer. In fact, this is the emerging trend today. The retail world is aggressively migrating into the online platform, and it sure will be best for you to consider integrating your business into multiple channels. If you have an existing kiosk business, try to imagine and plan out how you can scale it up to cater to the omnichannel world. If you don’t want to get left behind, plan for the future.
As a final note, here’s a statement that encompasses all the do’s in a kiosk business, or any kind of business at that. It was said by Taki Skouras: “Be patient and believe in your business. If you continue to put in hard work and have the desire and determination to succeed, you will.” (PA)