Search Engine Optimization or SEO is an important long-term investment for businesses of any type or size. Here’s why:
1. SEO drives continual traffic to your website
Optimizing your website for search may take a while, but once you get sustainable results, your traffic will get higher with little maintenance. Time is an important factor in SEO. The longer you sit in search engines, the greater is your opportunity to be discovered by potential clients. As BIZCOR CEO Joshua Guerra said, “As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.”
It is also important to note that SEO is a form of targeted advertising. It uses keywords relevant to a target market, so you can be sure that those who visit your site are most likely the right people.
2. SEO can potentially bring you a high ROI
Not only is SEO a kind of targeted advertising; it is also an inbound marketing strategy. This means that only the people who are interested in your products will see you. You don’t have to worry about intruding into people’s life and wasting their time by offering something which is irrelevant to them. When they land in your website, it’s because they need what you offer. Your only job is to convince them that what you offer is the perfect fit for them. This scenario makes selling easier for you, so getting a higher ROI or return on investment is more feasible.
“SEO may only represent one facet of digital marketing, but…it’s the most effective way to gain online visibility.”
Take Brandon Seymour’s word for it. He said, “The main reason businesses should invest in SEO is because consumers are now using search engines more than ever to find products, services, and information. On the short-term, SEO may seem like a risky investment. It takes time if you want to do it right. But once a website starts gaining traction, SEO can significantly improve ROI.” Seymour is the founder of Beymour Consulting, an online marketing agency specializing in SEO.
3. SEO helps you build a strong online presence for your brand
If you don’t invest in SEO, there’s no way for potential clients to find your business online. As Barry Schwartz, editor of Search Engine Roundtable, said, “If you have a website that you want to do well, you need to invest in it. SEO is a core fundamental aspect of it. If people cannot find your website in search, then it is like the website doesn’t exist. So why have a website if no one can find it?”
Keywords are important because they tell search engines what your business is about and what you specialize on. In turn, the search engines analyze your data to assign you a position or page rank. The higher your page rank, the higher the possibility of people discovering your business. Again, Seymour puts this idea well: “SEO may only represent one facet of digital marketing, but in my opinion, it’s the most effective way to gain online visibility. It’s still important to invest in paid and social channels, but SEO should be the foundation of your online presence.”
4. SEO is cost-effective
Compared to other forms of online marketing, SEO is the least expensive and, indeed, the one that brings in more profit in the long run. Other marketing methods like pay-per-click advertising, email marketing, and social media marketing are more expensive. With SEO, you can save a great deal on costs because you are targeting consumers who are actively looking for you. To quote Mike Moran, a digital marketing author, “Every website needs to focus on SEO, because organic search is the cheapest way to attract visitors to your site. If you don’t want to invest in the most inexpensive way to bring people to your site, I am not sure why you want to invest in the site itself.” (PA)