Is it important to have a pricing strategy?

Yes. The answer is always yes. However you look at it, pricing is an important part of business. Not only does it directly impact your profitability; it also says a lot about your brand. You can use it as a … Read More

Increase traffic to your e-commerce site

The retail world is aggressively moving into the online platform. Traditional marketing that makes use of print ads and similar materials dont do the trick anymore. Today, your e-commerce site is essentially your gate to brand awareness and engagement. These … Read More

Top 5 traits of a successful entrepreneur

Entrepreneurship is not for the faint of heart. Only the strongest of characters can survive in the harsh jungle that we all typically call business. Those who dream of becoming successful entrepreneurs often wonder if they have what it takes. … Read More

9 skills every entrepreneur should learn

The road taken by entrepreneurs is a tough one. There are too many risks with too little guarantees — but maybe that’s what makes it exciting in the first place. Going boldly as an entrepreneur is like going blindly into … Read More

How to create a discount group as a customer loyalty program

Basically, membership types are customer groups segregated according to membership benefits. In Imonggo, you may give your customers instant discounts or points every time they purchase. Before you will be able to make membership types, you have to turn on … Read More

How to search for invoices

There are moments when you need to look for a previous invoice for several purposes. For instance, you may want to process a return or you want to merely check your records. The new invoice search feature makes this process … Read More

Credibility is what you need to spur the growth of your business

Small entrepreneurs are faced with the challenge of establishing credibility. It’s never easy to build a solid support group composed of loyal customers who believe in your brand. It takes more than a brilliant idea and a day of hard … Read More

How to engage your employees

When you engage your employees, you’re doing your company a favor. An engaged employee is an asset because he directly communicates his thoughts and feelings to the customers. An employee in high spirits influences a customer to be positive. In … Read More

Why engaging your employees should be THE top priority

They say that the number one rule in business is to keep the customers happy. Though the title of this article may disagree, customer engagement really should be every businessman’s ultimate goal. Here’s the catch, though. There are basically two … Read More

How color affects shopping behavior

We humans are predominantly visual creatures, so it’s no surprise that 93% of the time, we tend to buy a product after being influenced by visual cues. Subconsciously, we care more about how a product looks like than how it … Read More